Influencer Marketing Is A Content And Distribution Two-For-One


As 2017 approaches, keep an eye on brands tapping micro- and mid-tier-influencers to create real, meaningful brand content at a massive scale. Influencer marketing has long been considered “content marketing,” but for some reason, it’s still being forced into a box fit for media and distribution....

Creating Video Ads People Actually WANT to Watch

HeroVideoAdsOne of the biggest challenges in marketing today is creating video ads that people actually want to watch. Busting through the social media clutter to grab someone’s attention (and HOLD it) requires a lot of creativity, careful planning and cultural dexterity. Using our recent work with...
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Celebrity Influencers: What You Need to Know

CelebInfluencerHero2 So you're launching an Influencer Marketing campaign. Fantastic! Now for the first, and most crucial, question: what type of influencers are right for your program? Celebrity? Mid-Tier? Micro? A mix? It's a make or break decision, that really depends on your goals.
Here we lay out what...
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Snapchat v. Instagram: The Battle Begins

INSTAGRAMVSSNAPIt’s been a few weeks since Instagram rolled out its Snapchat doppelganger, Instagram Stories, and the Internet is still in fevered hysterics over the implications for each respective platform. Today Socialtyze CEO John Bohan takes a moment to analyze what these developments mean for marketers on...
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There’s Nothing Micro About The Power Of Micro-Influencers


Influencer marketing has become a mainstay topic in the C-Suite and is showing no signs of disappearing. In the last year alone, the burning question on every marketer’s mind has quickly evolved from, “Should we?” to “How do we?”

Now that the value of having an influencer marketing strategy has been agreed on, the many variables that go into a successful influencer program also must be acknowledged. Influencers come in all shapes and sizes and can be found in virtually every pocket of the web, but one thing remains constant: the messenger matters. The brands that are nurturing long-term relationships with micro-influencers (those with a reach of 10,000 or fewer) are the brands that will enjoy the greatest rewards.

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Top Ten Reasons Why Brands Need to Embrace Snapchat Now

SnapchatHeaderBlog Snapchat is booming and smart brands are embracing it in a big way right now. With a current valuation of $16 billion, we expect that it will continue to grow as more and more users and advertisers begin using the platform. Snapchat caters largely to 13-34...
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John Bohan’s Top Ten Takeaways from SXSW

SXSW.Heropng I am just leaving Austin after spending five days at SXSW, and between the nightlife and all day conference sessions, it’s safe to say I need to sleep for a couple days.   Despite the exhaustion, it was an amazing time, both educationally and socially. ...
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